Our story.

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The Brand

Alabaste Cashmere was started in 2012 by a British fashion designer Ava Edwards who travelled the globe to bring you the world’s best cashmere from Mongolia. 

Passionate about knitwear and natural fibres, Ava’s journey has led to many discussions about ethical and sustainable fashion practices.

Alabaste Cashmere pieces are pure, like sculptural marble, designed in Cape Town and ethically manufactured and hand-finished by artisans in Mongolia. Our comprehensive collection of effortlessly chic pieces means garments to love and wear for decades to come. 

Ava Edwards

I am a British 38 year old mother of two living in Cape Town. I’ve worked in fashion buying for many years before I decided to take my side-project Alabaste Cashmere full-time. My journey has made me reflective of mass-consumption and I am now musing all things organic and responsible, living a less cluttered life: buy less and buy well.

Savour

Alabaste Cashmere are the go-to pieces that will last you a lifetime.  We want to spread the love one cashmere piece at a time and offer you the very best value and craftsmanship available. These are not throwaway pieces but items to cherish, and so our philosophy is to look after what you adore to wear. Luxe never looked or felt so good. 

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