
Our journey with fit is personal. Our founder, Ava, worked hard on creating pieces that didn’t just fit, but felt like they were made to measure. Our commitment is to provide you with quality that not only fits beautifully across both men and women but also feels like a second skin, ensuring these pieces become lifelong companions.
The spark for Alabaste was lit at university, thanks to a friend who introduced our founder to the world of cashmere. After showcasing Scottish cashmere in her final show, Ava, our founder, was captivated. Her years in corporate fashion only fueled her desire for change, witnessing firsthand the reliance on synthetic materials and the environmental toll of mass production.
Choosing to leave the corporate world after welcoming her second child, Ava dedicated herself to cashmere. Her mission? To share the incredible versatility, beauty, and durability of cashmere with the world. For Ava, cashmere is more than just fabric; it's a lifestyle. It's the comfort of walking the dogs wrapped in softness, the elegance of dressing up for dinner, and the rejection of fleeting fashion trends in favor of timeless, sustainable elegance.
At Alabaste, we invite you to experience the noble allure of cashmere. It's not just clothing; it's a statement of timeless elegance and sustainability that's perfect for every occasion, every day.
A Note from Ava
I started Alabaste to offer something I couldn’t find: timeless, luxurious pieces that fit beautifully into real life. As a former fashion buyer and personal stylist, I’ve seen how overwhelming wardrobes can become—and how transformational the right piece can be.
My mission is simple: to help you feel pulled together with ease. No overthinking. No excess. Just exceptional, made-to-order cashmere designed to simplify your mornings, elevate your evenings, and travel seamlessly with you wherever life takes you.
Each piece in the collection is one I would (and do) wear myself—because I believe in investing in what lasts, what flatters, and what makes you feel quietly confident. This isn’t fast fashion. It’s a lifestyle shift: toward fewer, better things that honour your pace, your standards, and your story.
Let’s build a wardrobe that works beautifully—for you.